Canon’s Latest 4K Enabled Mirrorless Camera; EOS M50 to Elevate Conversations on Social Media
Canon’s Latest 4K Enabled Mirrorless Camera; EOS M50 to Elevate Conversations on Social Media
Designed with advanced functionalities, this sharp shooter is set to push the boundaries of imaging technology with a new DIGIC 8 image processor and 4K movie shooting capability
Chennai, 13 APRIL 2018 – Canon India, today announced the launch of Canon EOS M50, its newest mirrorless camera which creates still and video content, which will prove to be an insant attraction on social media. The EOS M50 is powered by the new DIGIC 8 image processor for outstanding image quality. Equipped with 4K movie shooting ability and an improved dual pixel CMOS AF, the EOS M50 is primed for shooting ultra-high definition movies and comes with excellent precision focusing even under low light conditions. With the touch & drag AF, users are also able to select and move the AF frame via the touch panel while looking through the built-in 2.36 million dot electronic viewfinder (EVF); enabling the capture of event the most ephemeral moments and their transformation into lasting memories.
Canon’s EOS M50 makes for a perfect device for today’s expanding Insta generation. This lightweight, highly portable camera with interchangeable lens is touted as the most suitable device for a generation that prefers and enjoys telling their stories on social media platforms through their pictures and videos.
Speaking on the launch, Mr. Kazutada Kobayashi, President & CEO, Canon India, said, “Our visionary augmentations in the consumer and professional imaging space, continue to reinforce our commitment to innovation. India is an evolving market and so are the demands and expectations of the customers, we have always taken initiatives that strengthen our niche, while enabling our users to effortlessly click and print artistic images. Today’s launch of EOS M50, strengthens our commitment to the mirrorless segment, by showcasing our technological supremacy along with empowering the world of imaging. This product milestone in the EOS family of cameras is a result of our ‘consumer-first’ approach and it is this approach that fortifies our product and service portfolio.”
“Further strengthening our EOS range, we have recently launched a new campaign ‘Make Every Trip an EOS Trip’, that promotes our products EOS 1500D and EOS 3000D. Through this campaign, we intend to strengthen our connect with the travel enthusiasts by engaging some social media influencers as the main cast of the film. Taking our objectives of customer delight and innovation ahead, we will continue to push new product development in both Digital SLR and Mirror Less areas,” added Mr. Kobayashi.
Commenting on the launch, Mr. Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India, said, “Having demonstrated our expertise in DSLR’s, we are now expanding the mirrorless segment in India. Our latest offering EOS M50 is packed with the very best imaging technology i.e. the new DIGIC 8 image processor and 4K movie shooting capability. Furthermore, the interchangeable lens capability allows one to choose various sized lenses depending on the desired shooting situation, and provides better-designed optics. The EOS M50 is the perfect compact companion for travel photographers as well as YouTubers and Vloggers and is yet another landmark in Canon’s mirrorless range.”
About EOS M50
True-to-Life Movie Shooting Experience
Enhanced with the 4K movie shooting function1, the EOS M50 is able to produce footage four times the resolution of full HD with exceptional depth and clarity. The 4K Frame Grab function allows for high resolution images to be extracted from footage taken, ensuring not just remarkable still photo performance but also the preservation of memories and milestones.
With the dedicated time-lapse movie setting, capturing magnificent time-lapse videos of streetscapes and landscapes in 4K will be a breeze. For effortless, ready-to-post movies, users simply need to pick their desired shoot interval from the scene selection.
Additionally, with combination IS, users can expect reduced camera shake during movie shooting. Even when using non-IS lenses, the EOS M50’s built in five-axis stabilisation feature ensures that users are able to enjoy seamless and resolute video capture. Users can also shoot in high frame rate of HD 120p to render rich slow-motion movement and expression when played back.
Pristine Image Quality
Powered by the new DIGIC 8 image processor and an approximately 24.1 megapixel APS-C sized CMOS sensor, the EOS M50 is able to capture crystal clear images even in dimly lit conditions.
Through the use of the built-in electronic viewfinder (EVF), users are guaranteed a highly accurate image representation of what is seen by the camera sensor, and can shoot without glare interferences even under bright sunlight.
With the normal ISO speed of 25,600 and expandable to 51,200, users can achieve clear shots with minimum noise for photos even in low light conditions.
Unique to the EOS M50, the newly added silent mode (applicable in scene mode) mutes the shutter sound, making the mirrorless a perfect device for capturing classical concerts or a sleeping child.
The EOS M50’s improved Dual Pixel CMOS AF covers a larger AF area with up to 143 AF points2 (covering 88% horizontal by 100% vertical area) when a compatible lens is attached, offering high speed AF and impeccable precision over a wider area. The larger AF area also means achieving fast, accurate and smooth AF is possible even when capturing moving subjects.
Adding a boost to this capability is the touch & drag AF feature, which allows users to easily switch the subject of their focus by dragging the AF frame directly on the LCD panel even while composing a shot through the camera’s EVF.
With a continuous shooting speed of approximately 10fps in one shot AF and 7.4fps in Servo AF, constantly moving subjects such as children at play or pets in action can be captured with precision
Improved Design for Enhanced User Experience
The first in the EOS M series to be equipped with a vari-angle LCD monitor, the EOS M50 gives users the freedom to shoot from high to low angles more nimbly. Sporting a host of navigation features, the intuitive touch panel ensures that users can capture significant moments swiftly.
The EOS M50 is also designed for single handed operation, with buttons and dials located on the right side of the camera so users can adjust settings even while looking through the EVF. To create effortlessly artistic images, users can tap on the improved preset creative assist function in auto mode to achieve their desired effect.
Available in stylish black and white, the EOS M50 also have accompanying accessories like compatible jackets and straps for everyday usage.
Easy Connectivity for sharing on the Go
With Wi-Fi and Near-field communication (NFC) connectivity, users can easily pair the EOS M50 to their smart devices for sharing of images and videos. The Canon camera connect app (available iOS and androidTM) also allows users to have real-time control of camera settings and transferring of images automatically when paired with smart devices in real time.
In addition, the built-in Bluetooth low energy technology maintains constant connection to a compatible smart device at low power consumption, allowing users to view images and start remote capture from the camera even when it is in auto power off mode. Users can also control image playback and slide show when the EOS M50 is connected to a TV or projector via smart devices.
EOS M50 is available with a single kit option, the EF-M15-45mm f/3.5-6.3 IS STM lens.
Price of this kit: INR 61 995/U incl. of all taxes
Canon EOS M50
|Dimensions:||Approx. 116.3 x 88.1 x 58.7 mm|
|Weight:||Black: Approx. 387g (CIPA compliant), 351g (body only)
White: Approx. 390g (CIPA compliant), 354g (body only)
|Image sensor:||24.1 mega-pixel APS-C CMOS sensor|
|Imaging processor:||DIGIC 8|
|ISO speed:||100-25,600 (expandable to 51,200)|
|Continuous shooting speed:||Approx. 10 fps (One-Shot AF), 7.4 fps (Servo AF)|
|Maximum video quality:||4K 25p|
|AF:||Max.143/99points (Switches automatically depending on lens)|
|Wi-Fi/ NFC/ Bluetooth:||Yes|
|LCD:||3.0” (approx. 1.04 million dots) Vari-angle touch panel|
1 During 4K video recording, only contrast-detection AF is available.
2 143 AF points over an expanded AF area only applicable when paired with compatible lenses. For full list of compatible lenses, please visit www.canon-asia.com
About Canon Group
Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 is the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 367 subsidiaries all over the world, supported by 197,673 employees. (Data as of December 31, 2016)
Canon in India
Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon has 250 own retail stores accredited as “Image Square” across 120 cities in the country. Canon India’s service reach extends to over 600 towns covering 17,774 PIN codes across India – which comprises of 300 Camera collection points, 16 Camera repair centers, 239 Printer repair centers, 185 Copier, Scanner and Large Format Printer Sales & Service dealers.
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2017, the imaging leader recorded a double digit growth.