Kotak 811 to Offer Content from Kindle Book Store.
Mumbai, April 2018: Kotak Mahindra Bank (Kotak) today announced that it will offer access to the Amazon’s Kindle Book Store especially for Kotak’s 811 customers to commemorate the first anniversary of 811.
811 turned one on March 29, 2018. As part of the first anniversary celebrations of India’s most successful digital savings bank – 811, Kotak is offering Kindle eBooks to 811 customers. All existing and new 811 customers will get access to the Kindle Book Store housing millions of titles in 6 languages including English, Hindi, Malayalam, Tamil, Marathi and Gujarati at a 80% discount. Kotak is also exploring similar tie-ups with companies to bring additional offers to its 811 customers.
Ambuj Chandna, Sr EVP & Head – Retail Liabilities, Investment & Payment Products, Kotak Mahindra Bank, said “Internet usage and data consumption on mobile in India is growing at a frenetic pace. Further, Internet usage in India is transitioning from the 3M approach (Males, Metro & Millennials) to the 3V approach (Vernacular Content, Voice-based & Video). We are giving our 811 customers access to a wide range of eBooks in 6 languages on the Kindle Book Store at special rates.”
811 is a unique full-fledged digital savings bank account where anyone can open a savings bank account from a mobile phone or internet any time of the day in less than five minutes. In addition to the superlative on-boarding experience, 811 has also delivered on its promise of being fully transparent with no minimum balance requirements, zero charges for all digital transactions and up to 6% p.a. interest on savings account balances