Launch ‘Retro Remix’ at its mega hair show ‘Hair & Beyond’.
Streax Professional reinvents vintage styles with its latest launch ‘Retro Remix’ at its mega hair show ‘Hair & Beyond’
Actress Lakshmi Raai lights up the ramp,
while International celebrity stylist Joakim Roos shares valuable tips
Chennai, June 27, 2019
Retro-inspired trends are back again to reinvent contemporary fashion in 2019. Leading the way is Streax Profe ssional, the premium product range for hair care, colour and style, specially crafted for salon professionals and t echnicians, which today showcased Retro Remix, its new collection of vintage styles, reimagined for present-day fashionistas. The collection was launched in New Delhi at the 2019 edition of its mega hair show “Hair & Beyo nd”. Using products such as Argan Secrets hair colour, CanvoLine straightening cream, and the Hold & Play styli ng range, Retro Remix mixes brunette, gold and copper blonde, and brown shades to create a range of soph isti cated retro styles for Indian women.
Announcing the launch of its new collection, Mrs. Rochelle Chhab ra, Professional Division Head, Hygienic Res earch Institute said, “Streax Professional is proud to present this new vintage range, in spired by ultra-glamorous 70s hairstyles created for style icons li ke Marilyn Monroe and Audrey Hepburn in the West, and Zeenat Aman and Hema Malini in the East. Our collection, which highlig hts the brown palette, has been specially designed for the fashion-conscious Indian woman. It combines old world charm with contemporary freshness, making Retro Remix a per fect fusion of the old and the new.”
Actress Lakshmi Raai, who was the showstopper, did her part in turning up the glamour quotient when she wal ked the ramp at the event. She made heads turn in her retro chic hairdo accompanied by other models who loo ked their classic best. The event showcased an array of hairstyles including the romantic amber retro chignon, bouffant fudge sleek, the dark chocolate precision bob, undone beige messy ponytail, gypsy tangerine blonde heart shaped braid, all created using the perfect blend of the collection’s range of products.
International celebrity hair stylist Mr. Joakim Roos, who was hosting the training sessions at the event said, “I am delighted to participate in Streax Professional’s mega hair show. Besides the high profile launches that it showcases, “Hair & Beyond” provides India’s hair technicians with a unique opportunity to receive new insights and learning about hairstyling, helping them emerge as true experts of their craft.”
Mr. Joakim Roos joined Ms. Agnes Chen, Technical Head of Streax Professional to lead the training sessions at Hair & Beyond 2019—sharing styling tips, haircut tutorials, and colouring techniques wit h the audience.Streax Professional continues its endeavor to edu cate and train hair professionals through ‘Hair & Beyond’, making in ternational standards and global techniques accessible to Indian professionals. The brand has already condu ct ed a Hair & Beyond 2019 Seminar in New Delhi, Kolkata, Kathmandu and Mumbai. Aft er Chennai, Retro Remix will be showcased in multiple cities acro ss India, including Dehradun, Jammu, Ahmedabad, Vijaywada, Benga lu ru, Jaipur and Faridabad.
About Streax Professional
Streax Professional – a brand closely associated with style & glamour in salon business, was launched in the year 2004 by Hygiene Research Institute. Streax Professional is smart choice for smart Indian stylists and consumers and guarantees value for money.
Launching innovative products, with well researched formulations, especially suited to Indian hair types, Streax Professional is the fore-runner in the professional segment with the widest di stribution network. Streax Profe ssional Hair Colorant Range (Colour, Developer & Ultralights) is on contin uo us growth path and has partnership with over 25000 salons in India and abroad. Streax Professional was named on e of the Best Brands by The Econ omic Times Best Brands Award 2019.
About Hygienic Research Institute
Established in 1957, Hygienic Research Institute (HRI) is one of the fastest growing cosmetic companies in India. Every beauty product of HRI has been prepared with the help of ancient Ayurvedic sciences and modern techn ology, giving the consumer the very best, to be the very best. An ISO 9001:2015 certified company, HRI implem ents path breaking innovations & personal care solutions. All the products are manufactured, tested and approv ed by quality assurance as per Indian BIS specifications and adhere to the stringent international norms of coun tries like Thailand, Malaysia, Singapore and Sri Lanka FDA (Food & Drug Administration). Streax as a Hair colour brand is trusted and used by 17 lac consumers every month across India and is sold through 3 lac outlets.