” YouTube ” brings Pop-Up Space to Chennai for the very first time


” YouTube ” brings Pop-Up Space to Chennai for the very first time.


YouTube brings Pop-Up Space to Chennai for the very first time

Pop-Up Space hosts 400 creators across Tamil Nadu

Chennai, November 21, 2019: Continuing to invest and support the growing regional language creator
community in India, YouTube opened doors to its first ever YouTube Pop-Up Space in Chennai.The
three-day Pop-Up Space from 19th November – 21st November, provided an opportunity to over 400
budding YouTube creators across Tamil Nadu to get free access to state-of-the-art production equipment
and themed production sets, to produce original and innovative high production quality content for their
YouTube channels.
YouTube’s Pop-up Space in Chennai comprised of three sets– a Music setup, Food studio and a Lifestyle
set,which saw creators come together to educate, collaborate and create with top creators. Over the
course of three days, many of the emerging creators got a chance to attend workshops on storytelling,
content strategy, production, and branding. They even got mentored by some of the leading creators like
ErumaSaani, Let’s Make Engineering Simple , HomeCooking Tamil, Nakkalites and Kabita’s Kitchen
Satya Raghavan, Director, Content Partnerships, YouTube in India said, “We are bowled over by the
depth and diversity of content we are seeing from Tamil Nadu. In 2018, we had only 30 Tamil creators
who had crossed 1 million subscriber mark but in less than a year, we have over 94 Tamil creators
crossing this milestone. Vijay Television has become 1st Tamil channel to hit 10M subscribers. Moreover,
adding to this number, over 1344 Tamil channels have now crossed 100K subscribers. Through initiatives
like Pop-Up and Next-Up, we want to continue to invest in the growth of creators and handhold more
aspiring ones to learn from the creator community and get access to all the professional equipment, sets
and help them to learn all there is to move to the next level.”
2019 witnessed several record breaking events for Tamil content on YouTube – from Dhanush’s Rowdy
Baby music video going viral across the globe with over 680M views so far (and still going strong), to
Vijay starrer Bigil’strailer with over 2.3M likes and 45M views and #1 Tamil soap Naayagi on VikatanTV
clocking avg. 1.5M views per episode. Also, the year was witness to many new trends – from emergence
of Gaming such as YouTECH Tamil and Tamil Gaming, to miniature village cooking on Mini Foodkey and
the Tiny Foods, to farmers turned chefs from Village Cooking Channel with over 325M views this year, to
Carnatic music maestros from TM Krishna to SikkilGurucharan starting out on YouTube, to creators going
mainstream such as Daddy Arumugam from Village Food Factory with his own show on Sun Life called
‘Daddy Arumugam SamayalMattrum Home Cooking’ and collaborations between creators such as NYK-
Micsetcollabvideo, Amma Samayal-Home Cooking Tamil collabvideo.

Top Tamil Creators by subscribers:
Rank Creator Subscribers Genre
Infobells – Tamil 8.7 Million Kids
Mic Set 3.8 Million Comedy
Village Food Factory 3.3 Million Food
Madan Gowri 2.7 Million Infotainment
Black Sheep 2.6 Million Comedy
Nakkalites 2.2 Million Comedy
ErumaSaani 2.2 Million Comedy
Madras Samayal 2.2 Million Food
Tamil Health and Beauty 2.0 Million Health
Village Cooking Channel 1.9 Million Food

YouTube Pop-up in India:
In 2019 alone over 1400 creators and industry professionals like Believe Digital, Times Music, Saregama,
Sony Music, Garden Up (Gardening, 300k subs), Goodness in You (Art and Painting, 430k subs)
Snakecharmer (Bagpipe Music, 435k subs), Madrassana (15.3K Subs) Giri Bhakti (61.2K Subs)Black
Sheep (2.61M Subs) have attended the YouTube Pop-Up Space and over 75 videos have been shot. The
Space also gives the budding creators a chance to collaborate with popular YouTube stars that further
boosts their channel’s reach. Examples of some of the notable collaborations are:
 Mr. Magician (collaborated with AkshBaghla) – Music Meets Magic
 HimeeshMadaan – family collaborated with TS Madaan
 Mahesh Raghavan (291K Subs) and Nandini Shankar (4.94K Subs)
 Chennai Memes (536K Subs) and Putchutney (1.15M Subs)
 Malyali creator [ Salu’s Kitchen – 780K Subs] collaborated with a Top Food Creator based in Pune
[ Kabita’s Kitchen – 5.8M Subs] and a creator from Delhi, Bharat Wadhwa [ Bharatz kitchen HINDI –
5M subscribers] collaborated with Amma Samayal [ Amma Samaya l – 580K subs] a creator from
Tamil Nadu in the first ever Pop-Up Food Pilot

About YouTube:
Launched in May 2005, YouTube’s mission is to give everyone a voice and show them the world. We
believe that everyone deserves to have a voice, and that the world is a better place when we listen, share
and build community through our stories. YouTube is a Google company.
For additional information
Santhosh Malliah



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