Ashok Selvan-Niharika Starrer “Production No.7” bankrolled by Kenanya Films.
Ashok Selvan-Niharika Starrer “Production No.7” bankrolled by Kenanya Films
“Dramedy” has been the catchphrase of contemporary Western films, but it has been an inherent part of Indian film fraternity, especially the Tamil industry even before this term came into existence. Our showpieces involving beautiful family dramas laced emotions, humour, relationships and bonding has been greater in numbers. And now, producer J Selvakumar, Kenanya Films is bringing back the fragrance of Dramedy through his next production. Tentatively titled as ‘Production No.7’, the film features Ashok Selvan and Niharika in lead roles, which marks the directorial debut of Swathini, a former assistant to Suseenthiran. Today, the production works of this film have commenced with music Leon James kick-starting the recording session of songs.
Producer J Selvakumar says, “We at Kenanya Films have always been eager to introduce new talents and have been very much particular about delivering contents that savour the tastes of universal audiences. I have always looked up high on Bollywood’s most reputed production house – Rajshri Productions that has continuously churned out greatest family entertainers of all times like Hum Aapke Hain Koun, Hum Saath Saath Hain… Accordingly, when I was looking out for scripts of a similar paradigm that has an appropriate blend of family, comedy, love, and emotions, Swathini approached us with a script that looked perfect. Furthermore, she took additional responsibility for reworking and furnishing her script with more family values and substantial characterizations nearly for a year. With Ashok Selvan’s career graph skyrocketing after the grand success of Oh My Kadavule, I felt more comfortable in expanding the production values of this film. We are happy to have the talented actress Niharika, who can deliver the best emotions effortlessly. Today (June 9, 2020), we have kick-started the film’s production with the composing session by music director Leon James. We have decided to start the shooting after the situation is back to complete normalcy. We are looking forward to releasing the film exactly 5 months from the commencement of shooting.”
Talks are going on with prominent actors and technicians to be a part of this film. As of now, Leon James (Music), AR Soorya (Cinematography), and Richard Kevin (Editing) are the technicians, who have been confirmed on board.