PALAM SILKS UNVEILS THEIR LATEST CONCEPT COLLECTIONS FOR 2016.
Chennai, 8 January—Sri Palam Silk Sarees has unveiled their latest line up of concept sarees for this New Year. In their event, First Look 2016, held at a city hotel, Palam presented a series of innovative collections, one for every month of the year. The 11 collections introduced, (September was omitted since the brand will host its annual fashion show, Silkline, in this month) showcased wondrous themed weaves to mark the new year, in addition to their Muhurtham Pattu Collection for new-age brides.
Speaking on the occasion, Mrs. Jeyasree Ravi, owner of Palam Silks said,”Palam has always been a pioneer for innovative concepts in sarees and it is with great pleasure that we launch our varied collections for this year. In First Look 2016, we present various concept collections which further strengthen our commitment to making sarees attractive to women of all ages.”
The event commenced with the unveiling of Floral Blooms Collection, synonymous of spring. The sarees are crafted in verdant colours to remind one of the new harvest season in January!
Next in line was Ruby Red Romance, a collection specially designed for the romantic month of February. The sarees are inspired by Valentine’s Day, an occasion for everyone to express love in a colour that unites them, ruby red.
The festival of colours in March inspired Palam’s next collection, Holi. This collection is a combination of bold and bright colours never seen before in silk.
Following Holi was Mango Tango!, to pay tribute to our mango season in April. The collection is adorned with traditional mango butta, but with a 2016 twist.
The Suns of Summer is a collection that welcomes the season of summer in May. The magic of the sun’s golden glow is brought to life in Palam’s scintillating silk sarees.
Next in line was Back to School, synonymous of the youth who are ready to get back to their classes in June!
A recent trend, sarees with geometric shapes and checks have caught on like wildfire amongst the youth.
Monsoon Arrives recreates the magic of Silverline Collection to celebrate the arrival of the rainy season in July. Palam has redesigned the magnificence of the first silver drops of rain on parched earth by replacing traditional gold zari of the sarees with silver zari, lending the garment an exclusive, radiant shimmer.
Salaam India Collection was launched for the month of August to celebrate the 69th year of Independent India. The sarees of this collection are inspired by the hues of the Indian flag creating a sense of patriotism for our country.
Diwali Dhamaka! pays homage to India’s largest saree wearing occasion, Diwali! The festival of lights in October traditionally marks the unveiling of every saree retailer’s best collections. We put together our best for the 2016 Diwali season.
Next in line was Of Falling Flora Collection as November marks the peak of Fall, which sees nature change gears in terms of the flora-scape. The colours and designs on the sarees remind one of the shedding season and the occasional drops of rain.
Ho Ho Ho Collection welcomes the season of joy and cheer in December! This collection pays homage to Christmas as there are many festive elements adorning the six yard silk wonders! From Christmas trees to musical notes to mark Chennai’s music season, the sarees have it all!
Following the Christmas Collection and rounding off the evening was Palam’s Muhurtham Pattu Collection 2016. This collection showcased the latest trends in bridal wear that are suitable for the new-age brides of today. The sarees are lightweight, colourful and elegant, yet encapsulates the essence of Indian traditions.
Celebrate this 2016 with a new look every month of the year, making new impressions with sarees from Palam Silks!
The collections are available at all the four Palam Silks outlets at Anna Nagar, Luz Church Road and Pondy Bazaar in Chennai as well as the Jayanagar outlet in Bengaluru. The sarees are also available online on www.palamsilk.com with delivery across the world.